Tuesday, June 10, 2014

Sucker for Pretty Packages! #truetthurst

I have always been fascinated by unique designs when it comes to retail shopping bags, storefront window displays (like Anthropologie), and generally anything that catches my eye the way a graphic designer desires it to be. I recently went to an awards event for the Dallas Society of Visual Communications with Don and his crew. The room was full of graphic designers, which leaves me feeling inadequate because they are so stinking creative! But hey, somebody has to do it, right?! Anyway, I saw the most unique, clever, creative ads, books, posters, menus, etc. You name it, they designed it!

The emcee kept referring to this as the $90 Ding Dong! It was fabulous though!
What does this have to do with wine you ask? Well, I'm very sure that someone has to design the labels and of course the cans, boxes, bottles, or whatever you drink wine from (hopefully a glass bottle/wine glass, right?). I was strolling through the wine aisles at my local Tom Thumb not too long ago and noticed several bottles of wine wrapped in innovative paper packaging. So I got out my trusty iPhone and began taking photos of each bottle I could find. 

Here's what I found! (I haven't bought any of these bottles yet, so I can't speak as to how the wine tastes.) Don was given the one below as a present because it's related to PAPER! Don, the Paper Boy!


This is a 2012 Paper Boy Winery ($15), a red blend from Paso Robles, bottled by Truett-Hurst. The packing is 85% lighter than the traditional glass wine bottle. They're promoting a new packaging to help our environment by leaving no footprints. After the wine is drank, open the packaging to see that there is a plastic bladder inside which holds the wine. The point being to separate the two and recycle them.

So this bottle can be taken anywhere-the pool, the beach, Mt. Everest, and the deep blue seas. You can like them on FB and find out more, or just google Paper Boy Wines. This is a great article from Bloomberg Businessweek about the wine. There is also this great blog about the packaging/wine here in the Gray Report

The picture above also has a 2012 Chardonnay ($14) bottled in Mendocino County by Truett-Hurst. Let me say here that we have been to the tasting room in Healdsburg and their wines are amazing. We've bought many a glass bottle from them. But I'm reading that the wine in these packages are not so good. I'll have to see for myself. Maybe it has to do with.... the packaging?! 

Other innovative packaging of wines by Truett-Hurst do include glass bottles, but are wrapped in paper. Here are the ones I found that day! I will definitely buy some of these this summer to try!

2012 Supper Club Chardonnay ($13) from Mendocino County
2011 Bewitched Chardonnay from Russian River Valley ($20). There's also a Bewitched Pinot Noir.
2011 Schucks Chardonnay ($12) There's also a Sauvignon Blanc, and a Pinot Noir.
2012 Chateau Crisp ($16) from New Zealand. This is a Sauvignon Blanc bottled and imported for Truett-Hurst.
2011 Curious Beasts ($25), a California red wine. This would be fun to have at a Halloween party!
2011 Wine With No Name ($27) This is a red blend of Syrah, Petit Verdot, and Merlot.
Fuchsia 2011 White Wine ($12) is a blend of Chardonnay and Viognier.
Fuchsia 2011 Rose' ($12) is a blend, but I couldn't find anywhere online what is in it.

These bottles are titled the Evocative Wrapped Bottles Collection. The paper used is made in the United States and is a pulp-based paper, made with a poly layer between two sheets of traditional paper. This gives the wrap a tear-resistent quality. These wraps are 100% FSC certified and recyclable.

Congratulations Truett-Hurst for caring about our environment and not just talking about it, but doing something about it!

What a fun day of research at the local market!